A brand anthem—and a website—worthy of the NACC’s mission.
Frame Content House produced the NACC Brand Anthem and ten social cutdowns highlighting each aspect of the institution, then redesigned their website so the footage and photography from the shoot could live on a fast, modern home for Niagara Falls’ arts campus.
The NACC Brand Anthem · 9:50
- Client Niagara Arts & Cultural Center · Niagara Falls, NY
- Deliverables Brand anthem + 10 social cutdowns + redesigned website
- Distribution Website, social, campus & partner channels
- Outcome Film + site that do justice to their essential mission
The largest multi-arts campus in New York—told as one story.
The Niagara Arts & Cultural Center is a nonprofit arts campus in the historic former Niagara Falls High School—home to more than 100 artists across studios, galleries, theatres, classrooms, cafés, and community programming. Their mission is to protect the landmark building, preserve cultural heritage, and promote arts and cultural experiences for Western New York residents and visitors.
They needed a brand film that could carry that whole institution—and a website fast and beautiful enough to hold the photography and footage captured on the shoot.
One shoot. A brand anthem, ten cutdowns, and a new site.
Frame Content House produced The NACC Brand Anthem (9:50)—a long-form film of the campus and the people who fill it—plus ten social cutdowns, each highlighting a different aspect of the institution so every program could travel on its own in the feed.
Then we redesigned their website, leveraging the assets from the same shoot so the new, high-speed site could do justice to the NACC’s essential mission—not a brochure bolted onto old media, but a home built around the work.
Ten social cutdowns—two from the set
Ten cutdowns were delivered with the brand anthem so each facet of the NACC could move on social. Featured here: an artist highlight and Events at the NACC.
Artist Highlight · Cut Down · 0:39
Events at the NACC · 0:48
Built to hold the work from the shoot
Frame Content House redesigned the NACC website as a high-speed home for their mission—designed around the brand film, cutdowns, and photography captured on campus—so visitors meet the institution the way the film does.
Built to travel
The brand anthem and ten cutdowns were made to move with the institution—on the new website, across social, and through campus and partner channels—so every program can share a piece of the same story.
- NACC website
- Social media
- Campus & events
- Partner channels
Ready for a film and a site that carry your mission?
Produced by Frame Content House — Western NY and beyond.
