Candidates decide with their eyes long before they apply. Frame Content House produces recruitment and employer-brand video for Western New York employers who need more than a stock photo on a careers page—they need honest, cinematic proof of what it is like to work there.
We create films that help talent teams compete for skilled trades, clinical roles, professional talent, and leadership hires across Buffalo, Lockport, Niagara Falls, Western New York, and New York State.
What recruitment video is for
A strong employer-brand film:
- Lives on your careers page and ATS
- Arms recruiters with a shareable story for LinkedIn and job posts
- Shows real people, real workplaces, and real answers
- Supports campus, career-fair, and hiring-event screens
- Spawns short cutdowns for paid social without a second full shoot
This is not a glossy commercial that hides the job. The best recruiting films feel true—and that honesty is what converts serious candidates.
Formats we produce
- Hero careers films(about 60–120 seconds) for your careers hub
- Role-specific cutdowns for high-priority openings
- Day-in-the-life and culture pieces that show the environment
- Leadership welcome films for onboarding and offers
- Campaign packs — verticals, captions, thumbnails, and stills
Often paired with a corporate brand film or vertical storytelling in manufacturing and healthcare.
How we work with talent and marketing teams
We start with the candidate objections that matter: growth, culture, schedule, purpose, and “people like me.” Interviews and B-roll are designed to answer those questions. Your HR and brand stakeholders stay in the review loop so legal, DEI, and messaging standards are met without draining the energy from the film.
Multi-site employers across WNY can plan one production system that stays consistent from facility to facility. See Western New York video production.
NFBGC Before and After School Program Anthem
Who this serves
- Manufacturers hiring skilled and technical roles
- Healthcare organizations competing for clinical talent
- Financial services, professional firms, and growing tech teams
- Education and nonprofit employers with a serious hiring brand
- Any organization in WNY or across New York State treating employer brand as a strategic asset
Selected Work
NFBGC Before and After School Program Anthem
NFBGC Teen Program
The NACC Brand Anthem
Next step
Skim the FAQ, then book a free brand audit to map a recruitment video plan to your open roles and channels. Or contact us with your hiring priorities.
Why employer brand films outperform generic “we’re hiring” clips
Candidates compare you to every other open role in their feed. A rushed phone video rarely changes anyone’s mind. A directed employer-brand film—real employees, real workplaces, answers to real objections—gives recruiters a durable asset they can use across seasons of hiring.
We help you decide what belongs in the evergreen hero film versus what should be a short, role-specific cut that can be refreshed when openings change. That split keeps production efficient without making every hire wait on a full reshoot.
Measuring usefulness (without vanity metrics)
We will not invent ROI numbers for you. What we will do is align deliverables to how your team actually recruits: careers page embeds, LinkedIn organic and paid, career-fair loops, offer-letter follow-ups, and hiring-manager toolkits. If a format will not get used, we should not spend the shoot day on it.
