A commercial has one job: stop the scroll—or hold the break—and make someone care. Frame Content House produces commercials and campaign video for Western New York brands that need that moment to feel premium: sharp concept, directed production, and cutdowns ready for web, social, and broadcast workflows.
Based in Lockport, NY, serving Buffalo, Western New York, and clients across New York State, we build campaign systems—not one orphaned file.
Heinrich Chevrolet Broadcast Spot
From single spot to full campaign
Modern campaigns rarely live in one length or one ratio. We plan productions so a primary spot can become:
- :30 and :15 versions for paid and broadcast paths
- Square and vertical cuts for social and streaming placements
- Longer brand cuts for YouTube or website features
- Caption-burned versions for sound-off viewing
- Still frames for ads and landing pages
Tell us where the work will run. We design the shoot and edit around those placements.
Selected Work
Heinrich Chevrolet Broadcast Spot
Buffalo to the Bone
JT Sports and Recreation | Lockport Spokes 30s Social Ad 1
NFBGC Before and After School Program 30A
Creative that respects your brand
We collaborate on concept, script direction, talent approach, locations, and pacing. Whether the tone is bold, warm, documentary, or polished product storytelling, the bar is the same: cinematic craft and a clear call to action.
Commercial work often sits beside a corporate brand film or seasonal recruitment push. We can align messaging across those assets so your brand feels consistent everywhere.
Industries and use cases
- Consumer and B2B brands launching offers or new identity
- Hospitality and tourism campaigns for regional destinations
- Healthcare and professional service lines that need careful, compliant creative
- Manufacturers and industrial brands speaking to buyers and talent
- Organizations running always-on social with a need for higher-quality footage
Location context: Buffalo, Lockport, Western New York.
How projects are scoped
Every campaign is custom. We discuss goals, media plan, timelines, talent, and revision needs, then propose a production path that matches. You will not find a public menu of bargain packages on this page—because serious campaign work is scoped, not commoditized.
Process questions? See the FAQ.
Campaign thinking, not one-off spots
The strongest commercial projects start with a media and message plan—even a simple one. Who needs to see this, on which platforms, and what should they do next? We use those answers to choose length, ratio, pacing, and how many versions to cut. That is how a production day turns into a campaign library instead of a single orphaned file.
We can also align commercials with longer brand films so paid creative and website storytelling feel like one brand system.
Production values that read “premium”
Lighting, lens choice, production design, sound, and grade do the quiet work of signaling quality. Viewers may not name those craft choices, but they feel them—especially in categories where trust matters. Our commercial work aims for that felt quality: clean, intentional, and competitive with the content your audience already watches from national brands.
Let’s build a campaign worth watching.
Claim your free brand audit or call 716-812-7237. Email josh@framecontenthouse.com.
