PR services in Buffalo and Western NY.
Looking for PR services in Buffalo, Rochester, Niagara Falls, Lockport, or Western NY? Frame Content House offers video-first public relations: cinematic announcement video, press releases, media kits, B-roll packages, and interview films your team can send to outlets.
Video-first PR packages. Your communications team, agency, or partners distribute it. No pitching retainers and no guaranteed coverage—just video, releases, and kits that look like they belong on air.
Ready to buy? Jump to the Video-First PR Package or the Grant Announcement Package.
Cub Club Early Learning Center, the first state-licensed daycare in Niagara Falls, gives local families a safe, nurturing start from infancy. Highlight film, press release and media kit by Frame Content House.
We make your news press-ready
Video-first PR is the category. Here is the broader menu of press assets Frame Content House can produce around a shoot—from announcement films to interview sits.
- Announcement and launch video — A polished film for funding news, ribbon cuttings, program launches, and milestones
- B-roll for news outlets — Clean, labeled clips assignment desks can drop into a segment
- Executive and spokesperson interviews — Broadcast-style sits for websites, social, and media use
- Grant and funding announcement storytelling — Films built around awards, ConnectALL-style grants, and capital campaigns
- Launch, ribbon-cutting, and event press coverage — Photo and video from the day of the news
- Press release, media kit, cutdowns, and outlet list — Bundled in the Video-First PR Package below
Need a longer brand film or website to hold the story? Pair this with our corporate and brand films or event video production.
How our PR services work
- 01
Brief the news
We map the announcement, key messages, must-have b-roll, interview pulls, deadlines, and who on your side will send the kit.
- 02
Produce the assets
A lean crew captures announcement video, interviews, stills, and location b-roll with a broadcast-friendly look.
- 03
Write the release and kit
We draft the press release, assemble the media kit, and package video links, stills, and captions so your team can hand them off cleanly.
- 04
You send it
Your communications team, agency partner, or the news desk receives a finished package. Frame Content House does not pitch reporters or promise placements.
Keep the story going on social after the announcement: our social media video production retainer delivers monthly vertical cuts ready for your team to post.
Who this is for
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Nonprofits and foundations
Grant awards, capital campaigns, and program launches that need a release and cinematic proof of impact.
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Municipal and economic development
Broadband, infrastructure, and community announcements that have to travel past one press conference.
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Healthcare and education
Leadership conferences, campus news, and service expansions that benefit from interview films and kits.
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Corporate and cultural brands
Openings, partnerships, and milestone news that should look as sharp as the brand itself.
Working a Buffalo metro announcement? See also video production in Buffalo and our full services.
Most clients do not need every piece ordered separately. The Video-First PR Package bundles the essentials—release, media kit, cutdowns, Frame.io link, and suggested outlets—into one handoff your team can send.
Video-First PR Package
For nonprofits, organizations, and brands already hiring Frame Content House for a production who also need press-ready assets—or who already have footage from us and want the release kit built next.
What’s included:
- Press release draft — Written from your facts and approvals, ready for your team to send
- Media kit — Bio and boilerplate, key facts, stills, and captions in one place
- Broadcast-ready cutdowns — Short edits outlets can drop into a segment or post
- Frame.io download link — A clean handoff for your team and assignment desks
- Short outlet contact list — Suggested outlets for your market, across Western NY and beyond
How it’s sold: as an add-on to a Frame Content House video project, or as a standalone package when you already have footage from us.
Your send: We build the press-ready package. Your team or partners send it to outlets. We don’t pitch reporters as your PR firm—we make sure what you send looks like it belongs on air.
Grant Announcement Package
For nonprofits and organizations that just won a grant with a marketing or outreach budget and need the story film-ready for Western NY and beyond.
What’s included:
- Announcement / highlight film — A clear story of the win, who it serves, and what changes next
- B-roll for outlets — Labeled clips assignment desks can drop under a reporter track
- Press release draft — Written from your approved facts for your team to send
- Media kit — Key facts, stills, and captions in one place
- Frame.io download link — A clean handoff for your team and desks
- Short outlet list — Suggested contacts for your market across Western NY and beyond
How it’s sold: standalone after a grant win, or as an add-on when you are already filming with Frame Content House.
Not included: grant writing, guaranteed coverage, or pitching reporters as your PR firm. We build the announcement package; your team or partners send it.
Proof: North Shore Networks ConnectALL storytelling for Orleans County’s $11.56M broadband initiative.
North Shore Networks: ConnectALL grant storytelling
Frame Content House produced the Connected Orleans film and social cutdowns that told Orleans County’s $11.56M ConnectALL broadband story for North Shore Networks—the kind of announcement work newsrooms and funders can actually use.
Featured case study film: Connected Orleans on Vimeo. For the full story—challenge, cuts, and where the assets went—read the case study.
Work that already travels like news
Alongside North Shore Networks, recent Frame Content House productions that support press and announcement storytelling include:
- Kenan Center
Six highlight films, twelve social cuts, and the Civic Arena campaign supporting a $16.5M fundraising effort in Lockport.
- Niagara Arts and Cultural Center
Brand anthem, social cutdowns, and a redesigned website built around the shoot.
- Boys and Girls Club of Niagara Falls
Program highlight films for before and after school, teen, and Cub Club—assets built for community storytelling.
- Women in Nephrology
Conference recap reel, rapid social clips, and photo package for a national leadership summit.
Kenan Center · Need for New Arena
Boys and Girls Club of Niagara Falls
Women in Nephrology 2026
More work: all case studies.
Questions we hear often
Do you offer PR services in Buffalo and Western NY?
Yes. Frame Content House provides video-first PR services across Buffalo, Rochester, Niagara Falls, Lockport, and Western NY and beyond: announcement video, press releases, media kits, B-roll, and interview films.
What is video-first PR?
Video-first PR means the press package starts with cinematic video and photography, then adds a written press release and media kit. Assignment desks get footage they can use, not only a PDF.
Do you write press releases and media kits?
Yes. The Video-First PR Package includes a press release draft and media kit (bio and boilerplate, key facts, stills, captions), plus cutdowns and a Frame.io link, working from your facts and approvals. Your team remains the sender.
Do you pitch reporters or guarantee media coverage?
No. The Video-First PR Package gives you the press-ready release, kit, cutdowns, Frame.io link, and a short outlet list. Your communications team, agency, or partners send it out. We do not pitch reporters as your PR firm or promise placements.
How is this different from a PR firm?
We are a cinematic video production and website studio, not a full-service PR firm. We fill the production gap: PR video, photos, press release, and media kit. Strategy retainers, crisis counsel, and ongoing media relations stay with your agency or in-house team.
How do PR assets work with a brand film or event coverage?
Often the same shoot feeds both. A brand film or event recap can yield B-roll, interviews, and stills for the kit. See corporate and brand films and event video production.
Ready for PR services that start with the film?
Tell us the news, the market (Buffalo, Rochester, Niagara, Lockport, or beyond), and what “done” looks like—PR video, press release, media kit, or all of the above.
